Why is it called the “Orange Rhino”?

The blog writer at orangerhino.com says she chose the rhino as her mascot because rhinos are tenacious and vigorous animals who are naturally peaceful, but display aggressive behavior when provoked.

“I am totally a rhino. But I don’t want to be aggressive; I want to lose that and gain the vigorous part,” she says on her blog theorangerhino.com. “I need more warmth and energy. Clearly, I need a little more of the color orange in my life especially since it also conjures up feelings of determination which I am most definitely going to need more of in order to conquer this challenge.