As kids and families gear up for a fun-filled summer of play, the "Best of Spring & Summer 2022 Influencer Choice List," presented by The Toy Association and powered by Clamour, today unveiled the hottest toys and games as voted on by top-tier toy and family content creators. Consumers can shop the list for toy ideas that will keep kids engaged all summer long – from playthings perfect for backyard fun to creative toys and games for rainy days.
Hundreds of leading digital influencers in the Clamour network were invited to vote on products submitted by toy brands this spring. Influencers were required to have at least one million monthly views on their main platform and a social reach of more than half a million. They reviewed product details, photos, and physical samples (when available) before voting for their favorites.
"As more and more families continue to turn to these key platforms like YouTube, TikTok, and Instagram for play ideas and inspiration, this Influencer Choice List offers toy companies a direct line to the top-tier content creators to help them gain critical exposure for their new spring and summer playthings," said Adrienne Appell, executive vice president of marketing communications at The Toy Association. "This year's list shows off a diverse assortment of innovative toys and games that are sure to inspire endless summer days of play for families everywhere."
The Spring & Summer 2022 Influencer Choice List
(Listed alphabetically by company name)
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $98.6 billion, and represents hundreds of companies including manufacturers, retailers, licensors, and others who are involved in the youth entertainment industry.
Clamour is a trusted influencer marketing resource for elite brands and the video influencer community. Since launching in 2016, Clamour has innovated experiential marketing in the toy industry with its annual Clamour Summit, a three-day networking retreat for over 300 top-tier video influencers, industry thought leaders, and toy brands.
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