Medela, the most trusted breast pump brand*, has
announced a partnership with Expectful, a holistic maternal health platform for
fertility, pregnancy, and motherhood, to offer breastfeeding and pumping
education and discounted access to wellness support to new moms. The two brands
share a commitment to improving the motherhood experience through
research-backed products that can be trusted to truly make a difference.
According to
research recently published in the Journal of Perinatology, regular use of the
Expectful app is shown to be associated with an increase in milk supply. The
researchers analyzed results from 60 women and, after adjusting for
confounders, found an increase in breast milk production of 223.2 mL and in
pumping episodes by 0.93 when paired with frequent meditation.
Skin-to-skin
contact increased 100% among women who meditated seven or more times. Adjusted
odds of a clinically significant Edinburgh Postnatal Depression Scale score of
> 9 was 0.057 with frequent meditation. Though more research is needed,
these initial findings indicate that, for women engaging in frequent
meditation, there may be an effect in establishing breast milk supply and
reduction of depression symptoms.1
“One of the
most common reasons moms share for giving up breastfeeding is perceived low
milk supply,”2 says Jeff Castillo, executive vice president for the
Americas at Medela. “We are thrilled to connect breastfeeding families with our
trusted breastfeeding education from Medela Family with the proven impact of
Expectful’s mindfulness exercises. Through this partnership, we are building a
toolbox of resources that can have a positive impact on breastfeeding duration
and health outcomes.”
READ MORE: Mom takes breastfeeding challenge head-on
Beginning May
8, in recognition of Mother’s Day, pregnant and postnatal women can enjoy the
benefits of this powerful mom-centric partnership when they sign up for Medela
Family at www.MedelaFamily.us and download the Expectful app. Through the partnership, Expectful users
will have access to Medela’s exclusive breastfeeding and pumping course and
lactation experts. Medela Family members will also have access to 30% off an
annual membership to Expectful’s wellness app through November 25, 2022.
“As a NICU mom
who relied on the Symphony breast pump to feed my newborn son, I’m honored to
announce this partnership with Medela,” says Nathalie Walton, CEO and Co-Founder
of Expectful.“ Our partnership with Medela will allow us to increase access to
Expectful and share the science-backed benefits of meditation to increase milk
production and lower the risk of postpartum depression with new moms in the
Medela Family community.”
Medela is
focused on strengthening the support offered to new parents following the
introduction of their award-winning Medela Family program, a free mobile app for breastfeeding
parents on iOS and Android devices released last year. The app offers
a one-stop digital solution to support their personal breastfeeding goals with
tracking tools, smart connection to Medela breast pumps, a breast milk
management system, personalized articles and advice from certified lactation
consultants, and more.
About
Medela
Through
advancing research, observing natural behavior and listening to our customers,
Medela turns science into care while nurturing health for generations.
Medela supports millions of moms, babies, patients and healthcare professionals
in more than 100 countries all over the world. As the healthcare choice
for more than 6 million hospitals and homes across the globe, Medela provides
the leading research-based breast milk feeding and baby products, healthcare
solutions for hospitals, and clinical education. Medela is dedicated to
building better health outcomes, simplifying and improving life, and developing
breakthroughs that help moms, babies and patients live their life to the
fullest. For more information, visit www.medela.us.
About
Expectful
Expectful is
the holistic maternal health platform that normalizes and provides
scientifically-proven support for each woman’s unique motherhood journey, so,
from this generation forward, more of us can thrive.
1 Massa, K., Ramireddy, S., Ficenec, S., Mank, C., Josephsen, J. B., & Babbar, S. (n.d.). A Randomized Control Trial of Meditation for Mothers Pumping Breastmilk for Preterm Infants. https://doi.org/10.1055/s-00000009
2 Kent JC1, Prime DK, Garbin CP. (2012). Principles for maintaining or increasing breast milk production J Obstet Gynecol Neonatal Nurs. 2012
Jan-Feb;41(1):114-21. doi: 10.1111/j.1552-6909.2011.01313.x. Epub 2011 Dec 12.
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