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Public Relations Guidelines



Guidelines for submitting promotional products and press releases

We welcome story ideas and products that you feel may be appropriate for our readers…moms with kids 14 and younger. Below we provide you with a list of our monthly editorial calendar topics as well as topics that are covered regularly.

Our monthly editorial themes are as follows:
January:   Early Education
February:   Camp and Summer Activity Guides
March:   Special Children Guide and Baby Guide (2 issues)
April:   Party Guide
May:   Camp and Summer Activity Guide
June:   Travel Guide
July:   Education Guide
August and September:  Enrichment Activities
October:   Special Children Guide and Baby Guide (2 issues)
November:   K-12 Education Guide
December:  Kids Doctor Guide  

Product Suggestions for “What’s New”
We feature 2 to 4 products in the “what’s new” section of the magazine. These items fulfill a need for parents, or are something fun or educational for babies, toddlers, and children up to 14.  At times, they may reflect the theme of the issue.  But not necessarily.

We need a short blurb (threes lines or so) of the item, high resolution photos (at least 300 dpi), the website or store name where item can be purchased, and the retail price.  We also request one sample of the item to be used during the month your product is featured. (Which can be discussed later.)  Be sure to include contact information with all product samples. Please note that any item sent to our office will NOT be returned. 

Items will be featured on our website’s contest page, and posts to our facebook are created throughout the month.  Stories that appear in the magazine also be included on our website.

Regularly covered topics
Besides our theme for the month we look for stories and products for the following topics: schools, camps, afterschool activities, family life, health, parties and places-to-go. Ideas that support our parents of special needs children are also reviewed.

Deadlines
Story and product ideas are requested at least four months prior to publication. For example, a story slated to run in our November issue would need to be in our offices by the first week of June. Send all information to pr@excitingread.com.If we are interested in the item or subject matter, we will be in contact via email.

HV Parent’s Purpose and Mission
We are a New York-based company that published its first issue of Hudson Valley PARENT in 1994, which is still the Mid-Hudson Valley New York's only monthly parenting publication.

Our mission is to serve parents by providing reliable local information of interest to our readers. The magazines are free and available at more than 950 sites in Orange, Dutchess, Ulster, and Sullivan counties...the mid-Hudson Valley of New York.

Our Readership
We publish 25,000 magazines each month with a readership of more than 65,000 people. Our readers are primarily middle- and-upper-income mothers whose children range in age from infants to 14 years. Topic areas include camps, schools, health, family life, enrichment program and places to go. We also include restaurant reviews and new product introductions

If you have questions, feel free to contact our public relations department via email at pr@excitingread.com.

Thank you for your interest in Hudson Valley Parent magazine.