Aura, the leader in intelligent safety for consumers,
today introduced a public safety awareness campaign encouraging families to
bolster their online safety habits. Marking the start of National Pet Month and
World Password Day on May 5, Aura has released new data that found more than
one-third (39%) of American pet parents have used their pet's name as part of
their password for an online account. That stat rises to 1 in 2 (50%) among pet
parents between 35-44 years old.
Through this campaign, Aura aims to highlight
to families that while using a pet's name as a password may be a show of love
and an easy-to-remember access code to your online life, pet passwords are some
of the easiest for cybercriminals to guess.
"People tend to create passwords that are both meaningful and easy to
memorize for use across various platforms. However, simplicity and ease are two
descriptors that should never be used regarding your passwords. That means the
password is hardly protecting your accounts and your assets," said Kelly
Merryman, president & COO of Aura. "Strong, unique passwords are the
most important — and sometimes only — protection we have against hackers."
Pet names are often widely known and easily searchable on social media or
online. In fact, pet parents are often their pets' publicists. Aura's survey
found of those who use their pets' names in passwords:
- 59%
have posted a photo of their pet to social media
- 48%
have posted their pet's name on social media
- 36%
of those who have ever posted their pet's name on social media have 500 or
more followers on their social accounts
In addition, 63% of parents of children under 18 who have ever owned a pet
have used their pet's name as their password, and 52% have posted their pet's
name on social media.
Introducing Aura's Spokespets
To call attention to this safety risk, Aura has partnered with four famous
pets who are no strangers to sharing their information online. The Aura
"Spokespets" will serve as safety ambassadors for the brand, sharing
recommendations for pet parents on better ways to show love for their animals and
tips to keep the whole family safe online. Aura's inaugural class of Spokespets
are:
Promoting Password Hygiene
In addition to pet names, Americans have used notable dates like birthdays
or anniversaries (40%), family members' names (34%) and sports teams (22%) as
part of their passwords.
Using personal information that a hacker or scammer can easily find makes an
online user vulnerable to cyberattack. These criminals often use automated
technology and bots to trial different combinations of personal details and
numbers in combination with stolen user IDs to break into and take control of
accounts. In fact, one of the FBI's most-wanted cybercriminals suspects that he was caught after federal authorities
correctly guessed his password - his cat's name followed by the number
"123."
READ MORE: How to prevent cyberbullying with technology
The impact of a targeted attack has a wide blast radius when you consider
that nearly half (47%) of pet parents who have used their pet's name as part of
their passwords admit that they use the same password for most or all of their
online accounts. 23% of this group have shared their frequently-used passwords
with people outside their immediate household. 7 in 10 (74%) say they only
change their passwords if they are forced to update them.
For pet lovers who don't want to spend their days ideating complex, unique
passwords, Aura recommends calling for backup. Aura's platform proactively
identifies and prevents online threats. As part of its intelligent safety
platform, Aura's password manager stores all your passwords in one secure place
and generates unique, strong passwords to secure your online accounts. What's
more, Aura will proactively alert you if you have a weak or breached password,
and auto-update your credentials on select sites.
For more on Aura's intelligent safety platform and tips on creating stronger
passwords, visit aura.com/petpasswords.
Survey Method
This survey was conducted online within the United States by The Harris
Poll on behalf of Aura from April 19-21, 2022, among 2,082 adults ages 18+, of
whom 1,835 have owned a pet. For complete survey methodology, including weighting
variables and subgroup sample sizes, please contact media@aura.com.
Aura, the leader in intelligent safety solutions, provides all-in-one
digital protection for consumers. We understand that the online safety needs of
each individual are unique and require a personalized solution. By bringing
together security, privacy and parental controls on an intelligent platform,
Aura makes adaptive and proactive digital safety accessible to everyone. Visit www.aura.com.
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