Fast fashion and clothing waste is a major problem in the
United States. According to the EPA, Americans generate around 16 million tons
of textile waste per year. Approximately 80 lbs for each person that ends up in
landfills and negatively impacts the environment. But most apparel isn’t made
to last for over a year or have multiple purposes.
Consumers find themselves
tossing clothes that are no longer in style, buying a special piece that they
only wear for one event, or discarding items that didn’t make it past their
first washing cycle. Instead of creating another garment that would become part
of the endless buy-wear-discard cycle, Morph Clothing has developed a
solution to fashion waste with its revolutionary clothing line that can
literally morph to fit any style or need.
“Finding and keeping clothes can be tough. Styles, trends,
and our bodies are constantly changing,” said Morph Clothing Founder and
designer Cristy Pratt. “The mission of Morph Clothing is to encourage
creativity and inspire confidence in everyone to express themselves through
their fashion, while also reducing textile waste and consumerism.
Unlike fast
fashion giants, Morph creates timeless pieces for every occasion: from a beach
trip with friends to a night out at a fancy restaurant while wearing the same
piece. You will never be caught underdressed or overdressed again.”
Morph Clothing’s flagship piece, the now US Utility Patented
Capsule Dress, is available in staple closet colors like black, ivory, and red,
but also some fun patterns and colors like python, mint, Met Gala gold, and
more. But it doesn’t just stop at being a dress, this one garment can be worn
60 different ways.
The modal capsule dress can easily transform from a red-carpet
sleeveless gown to a cocktail dress, to a maxi or mini skirt, tank top, halter
top, and more. Add accessories from your own closet such as: jewelry, pants, a
belt, jacket, casual flats, boots, or high heels. The number of outfits that
can be achieved with one garment becomes endless.
All of Morph Clothing’s items are handmade in the U.S. by
seamstresses who are paid a fair wage, unlike other fast fashion working
conditions. The fabrics are sourced from ethical, environmentally friendly
fabric companies. The majority of Morph’s sustainable clothing line is modal
fabric, which is made from trees such as bamboo and birch, and other unlimited
natural resources that can be used in making sustainable textiles (which are
less environmentally impactful than cotton).
Women’s sizing in the fashion industry is very broad.
Shopping online is close to impossible unless you’ve tried items on in the
store. Some companies run large, some run small, and consumers likely never
know what they’re going to be ordering.
Unlike typical fashion, Morph
Clothing’s solution is sizing based on breast size and not on weight or other
typical “measurements,” because everyone is built differently. All of the
measurements for Morph Clothing derive from chest size so sizes range from XXS
to XL (00-25). The sizing of Morph Clothing garments is so unique the pieces
can even be worn through all stages of pregnancy.
“Inclusivity is very
important to us,” said Pratt. “Our clothing is meant to accentuate not just
women, but people of all shapes and sizes to help them look and feel their
best. That’s why it was important to create something that could be styled to
accentuate and fit EVERY body.”
Morph Clothing is available worldwide. For more information
and to shop the Morph Clothing capsule dress and other apparel, visit: www.morphclothing.com.
After discovering her love for creating fashion by using her
grandmother’s old sewing machine, self-taught designer Cristy Pratt created
Morph Clothing to change what we know and think about fashion. Instead of
sticking to the status quo, Cristy wanted to create pieces that would deviate
from typical clothing and inspire everyone to love their bodies and clothes.
Morph Clothing was created to bring endless style opportunities to every woman.
All of Morph Clothing’s offerings are innovative, multi-functional
pieces.
Simplify your life, multiply your wardrobe. It’s great for
you and the Earth.
Morph has managed to make creating earth-friendly choices
easy and fun, enabling each of us to do our part to save the planet while
looking and feeling fabulous. Pratt has become an unlikely fast fashion
disruptor who is positioned to take on the fast fashion giants and hopes to
license Morph’s dress utility patent to large innovative companies looking to
make a dent in the amount of waste fashion creates.
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