Make your holiday season shopping game plan with these insider insights

The 10 busiest days in order

Make your holiday season shopping game plan with these insider insights

The busiest shopping days of the 2023 holiday season are on the horizon. Industry experts point out that knowing these dates in advance can help you score great deals -- or beat the crowds -- depending on your shopping priorities.

“Amid inflation, the return of student loan repayments and other factors that could impact holiday spending, many consumers will be bargain hunting this year. Since retailers are likely to plan promotions and experiences around the busiest shopping days of the year, if you’re on a budget, you should take note of when these days occur and adjust your plans accordingly,” says Brian Field, global leader of retail consulting and analytics at Sensormatic Solutions, a retail solutions provider of Johnson Controls. “And of course, it’s helpful to know these dates if you simply wish to avoid bumper-to-bumper parking lots and crowded store aisles.”

On average, the top 10 busiest shopping days in the United States account for approximately 40% of all holiday retail traffic, according to Sensormatic Solutions, which based on historical data, predicts those days will be:

1. Friday, Nov. 24 Black Friday

2. Saturday, Dec. 23Super Saturday

3. Saturday, Dec. 16Third Saturday in December

4. Friday, Dec. 22Friday before Christmas

5. Saturday, Nov. 25Saturday after Black Friday

6. Tuesday, Dec. 26Boxing Day

7. Saturday, Dec. 9Second Saturday in December

8. Saturday, Dec. 2First Saturday in December

9. Saturday, Dec. 30Saturday after Christmas

10. Sunday, Dec. 17Sunday before Christmas Eve

In addition to planning your spending around the top 10 shopping days, Field advises taking your own personality into consideration for the best shopper experience. For example, if you want to get a jump on the holiday season, Veterans’ Day, which falls on the second Saturday in November right before the start of the formal holiday shopping season, may be ideal, as retailers are likely to capitalize on the timing and go all-in on early promotions. 

However, if you are someone who prefers the excitement of finding last-minute deals, you should be aware that Super Saturday, the second predicted busiest shopping day of the season, falls very late this year on Dec. 23, and could be the last opportunity to wrap up shopping.

For more holiday shopping insights, visit

“Finding meaningful, fun and trendy gifts for friends and family is one of the best parts of the holiday season, especially when you have insights that will help you stretch your budget and shop with minimal stress,” says Field.

PHOTO SOURCE: (c) ivanko80 /

Other articles by HVP News Reporters

  • The Bear Mountain Ice Rink is opening for the season

    Join them on November 4th for the first skate

    The Palisades Interstate Park Commission is pleased to announce the opening of the Bear Mountain Ice Rink for the 2023/24 season. Join us on November 4th for the first skate at the rink that was voted Best of the Hudson Valley three years running! read more »
  • Kingston Eats Veggies Campaign builds interest in local produce

    Kingston’s Creating Healthy Schools and Communities (CHSC) is piloting “Kingston Eats Veggies,” a vegetable of the month campaign. read more »
  • ASHA announces new developmental milestones for children ages birth to 5

    Checklists will help parents track their child's development

    The American Speech-Language-Hearing Association (ASHA) announces today the free, online availability of new checklists that detail communication (speech, language, and hearing) milestones for children ages birth to 5 years as well as feeding and swallowing milestones for children ages birth to 3 years. These milestones provide parents and caregivers with a roadmap of what to expect during their child's early years of life—and can alert them to the early signs of a potential developmental delay or disorder. read more »
  • How to make higher-quality choices at the grocery store

    Arm yourself with a plan and info

    Grocery shopping can be stressful when there are so many options, especially if you’re making a conscious effort to make high-quality food choices while you shop. Arming yourself with a plan and plenty of information can help you make smarter choices and feel good about the meals you prepare for your family. read more »
  • Self-care for sick days

    Navigate cough, cold and flu season like a pro

    Cooler weather inevitably means cough, cold and flu season isn’t far behind. Now is the time to take precautions and set yourself up with healthy habits. read more »
  • Simplify holiday hosting from start to finish

    It's all in the planning

    Hosting a major holiday event is no small effort. It requires close attention to detail from planning, cooking and cleaning to entertaining guests on the big day. Fortunately, just like any good recipe, approaching your hosting duties one step at a time can allow you to create a magnificent final product. read more »
  • Elevate your tailgate with easy-to-make recipes

    Concoct a winning game plan

    Concoct a winning game plan, gather the parking lot games and call the biggest fans you know – it’s tailgating season. This year, before you root on your favorite team, make sure your pregame party matches the intensity of the fourth quarter with recipes that really fire up the crowd. read more »
  • Holiday gift ideas to promote healthy, happy feet

    Give them some love this season

    Want to show your loved ones you truly care? Treat their feet this holiday season. read more »
  • How to handle difficult family dynamics over Thanksgiving

    A neuropsychologist provides helpful tips

    Dealing with difficult family members during Thanksgiving can be challenging, but navigating these situations with patience and understanding is possible. Dr. Aldrich Chan is a Miami, Florida, Neuropsychologist who shares some strategies to help you manage difficult family dynamics during the holiday. read more »
  • 5 tips to keep kids healthy during the holidays

    Make it a priority for everyone

    As the year comes to a close, the weather gets colder and indoor festivities ramp up. Keeping children and their families healthy during the holidays should be a priority for everyone. read more »