Hot Topics     Home and Family    

Gift ideas for teens



Despite pandemic, teens still want stuff

Despite pandemic, teens still want stuff


“Those teenagers live in a different world!”

I’ve said that, you’ve said it, we’ve all said it. Eight months into the Covid-19 pandemic, with the holidays on the horizon, it still seems to hold true with regard to spending habits. Most folks I know have been cutting back, saving, hoarding, and going without. Teens, not so much.

While scratching our heads about this, we can look to Teresa Rivas’ recent eye-opening article in Barron’s for gift ideas for the kids (and ourselves). Because even though 35% fewer kids than last year have a part time job, and spending among teens is down 9% in 2020, they’re still buying specific brands they love, still shopping both retail and online. Some brands seem quite invincible.

It’s encouraging in a way. The pandemic has wrought havoc on many aspects of people’s lives – I’m sure you have a list, as do I – but the fact that it has not significantly dissuaded teens from spending money elicits an oddly hopeful feeling.  

About those resilient companies: Nike is the titan of all “athleisure” brands. (I own two pair of Nike running shoes, by the way. Gifts, and from a thrift store, but still…) According to Rivas, the brand “retained its spot as the No. 1 apparel brand for a decade straight. It even extended its lead over rivals, gobbling up a market share of 27%, 4 percentage points more than a year earlier.”

READ MORE: Finances: What They Don’t Teach in School

Other brands untouched by the pandemic are lululemon (LULU), especially for teen girls, but also moms. The Canadian-based athleisure company is far and away the number one spot for leggings.

Rivas writes that a Tik Tok presence has helped cosmetics company e.l.f. Beauty (ELF) reach the No. 2 spot for makeup among all teens, up from No. 4 last year, an all-time high. She notes that the retailer Ulta Beauty (ULTA) overtook Sephora as the number one beauty supplier for cosmetics.

Much about the upcoming holiday season remains unknowable, but one thing is for sure: despite setbacks, teens know what they want for gift season 2021 and beyond.



Other articles by HVP News Reporters


  • Simple tips for mindful eating

    How to incorporate foods your family loves

    Mindful eating doesn’t have to be restrictive and you don’t have to give up your favorite foods. read more »
  • Safe entertaining tips in a COVID-19 world

    Precautions to protect your physical health and your guests

    After an extended period without social contact, it’s only natural to crave some interaction, and there’s evidence that doing so can be advantageous for your mental health. However, taking precautions to protect your physical health, along with your guests’, can make for a more enjoyable event. read more »
  • Keeping pets safe in the garden

    hazards that can impact the well-being of your furry friends

    If you have pets that enjoy spending time outdoors, it’s important to make sure your yard is a safe place for them to be. read more »
  • How to raise kind and caring children

    3 tips from experts

    At some point, many parents will likely find themselves encouraging their children to “be kind” or “be friendly.” read more »
  • Safety tips for a safe 4th of July

    Celebrate safely and use extreme caution with fireworks and family gatherings

    The New York State Division of Consumer Protection (DCP) reminds New Yorkers to keep safe while celebrating Independence Day. As we celebrate this annual tradition with festivities ranging from fireworks, picnics, parades, family gatherings and barbecues, let’s also remember basic safety tips that apply to everyone. read more »
  • Weeklong FAIR Film Festival 2022

    The Foundation Against Intolerance & Racism (FAIR) Hosts a Film Screening Plus Q&A

    The Foundation Against Intolerance & Racism (FAIR) will kick off the FAIR Film Festival 2022 with an in-person screening of the documentary film I Am A Victor plus a selection of short films on Sunday, June 12 at 1:00pm EDT at Caveat on the lower east side in Manhattan. read more »
  • Keep kids learning during summer

    3 Fun, Easy Ways

    With school out, summertime brings long, carefree days of play and fun. With a little thought and a few supplies, summer is a perfect opportunity to revitalize their innate love of learning that may be a bit squashed after a year of academic pressures, tests and schedules. read more »
  • Take steps to support literacy

    8 ways to inspire children to read

    Reading is a foundation for learning, yet a vast gap exists in access to books for low-income neighborhoods. read more »
  • Sweeten up summer with a frozen, fruity snack

    Try these easy to make ice pops

    Heading to the freezer for a fruity ice pop can transport you from your own backyard to a tropical island, and the experience can be even more rewarding when the tasty treat is homemade. read more »
  • Clean. Drain. Dry. Every Time!

    Help keep invasive species out of our waters

    One of the most effective ways we can all help stop the spread of aquatic invasive species is by following proper procedures for cleaning, draining, and drying watercraft and equipment every time you leave the water. read more »