Hot Topics     Home and Family    

Gift ideas for teens



Despite pandemic, teens still want stuff

Despite pandemic, teens still want stuff


“Those teenagers live in a different world!”

I’ve said that, you’ve said it, we’ve all said it. Eight months into the Covid-19 pandemic, with the holidays on the horizon, it still seems to hold true with regard to spending habits. Most folks I know have been cutting back, saving, hoarding, and going without. Teens, not so much.

While scratching our heads about this, we can look to Teresa Rivas’ recent eye-opening article in Barron’s for gift ideas for the kids (and ourselves). Because even though 35% fewer kids than last year have a part time job, and spending among teens is down 9% in 2020, they’re still buying specific brands they love, still shopping both retail and online. Some brands seem quite invincible.

It’s encouraging in a way. The pandemic has wrought havoc on many aspects of people’s lives – I’m sure you have a list, as do I – but the fact that it has not significantly dissuaded teens from spending money elicits an oddly hopeful feeling.  

About those resilient companies: Nike is the titan of all “athleisure” brands. (I own two pair of Nike running shoes, by the way. Gifts, and from a thrift store, but still…) According to Rivas, the brand “retained its spot as the No. 1 apparel brand for a decade straight. It even extended its lead over rivals, gobbling up a market share of 27%, 4 percentage points more than a year earlier.”

READ MORE: Finances: What They Don’t Teach in School

Other brands untouched by the pandemic are lululemon (LULU), especially for teen girls, but also moms. The Canadian-based athleisure company is far and away the number one spot for leggings.

Rivas writes that a Tik Tok presence has helped cosmetics company e.l.f. Beauty (ELF) reach the No. 2 spot for makeup among all teens, up from No. 4 last year, an all-time high. She notes that the retailer Ulta Beauty (ULTA) overtook Sephora as the number one beauty supplier for cosmetics.

Much about the upcoming holiday season remains unknowable, but one thing is for sure: despite setbacks, teens know what they want for gift season 2021 and beyond.



Other articles by HVP News Reporters


  • 5 tips to help you land a new job

    A solid interview can help you close the deal

    With so many job openings these days, you may think you’ll have an easy time sliding into a new role. Not so fast. Because of the huge number of options available and plenty of workers contemplating changes, you’re likely to encounter some competition to land the job you want. read more »
  • Healthy habits for your home

    5 tips to help you out

    If you’re like most Americans, health is an important aspect of your resolutions when each new year rolls around. While factors like diet and exercise are keys to healthy living, so are the ways you care for your home and belongings. read more »
  • 5 heart health tips for the holidays

    Keep your family safe during this festive season

    Food, drinks, gifts and time with family make the holidays a merry occasion for people across the country. However, all that celebrating can sometimes become a distraction from maintaining heart health. read more »
  • 10 health resolutions doctors encourage you to make today

    These actions you can take are some of the most important

    The New Year represents a fresh start and is the perfect time to invest in your health. However, you may be unsure what resolutions will have the biggest impact. Doctors say that the easy, tangible actions you take are some of the most important. read more »
  • 4 reasons to consider adopting a pet

    Pets can be a key source of comfort and joy

    More than 23 million American households added a four-legged family member over the last three years, according to data from the American Society for the Prevention of Cruelty to Animals. Through these trying times, pets have been a key source of comfort and joy – even improving pet parents’ overall wellbeing. read more »
  • Make a difference for children globally this holiday season

    Your gift can make a real impact for a child

    The most meaningful gifts are rarely the ones that can be wrapped and found under a tree. This holiday season, gifts can go beyond just thoughtful presents for family, friends and loved ones and can make real impact for children globally. read more »
  • Must-have tools for entertaining with ease this holiday season

    Having the right tools will set you up for success

    ‘Tis the season for gatherings galore. Whether you’re an all-star entertainer or a first-time host, having the right tools will set you up for success—meaning you can spend less time in the kitchen and more time with loved ones. read more »
  • 5 tips to ace college entry exams

    Prepping for ACT and SAT exams is crucial

    Because most colleges and universities require applicants to submit ACT or SAT results as part of admissions consideration, prepping for the test itself can be a critical component of that process. read more »
  • Fun ways to foster a love of music at an early age

    4 great ways to get your kids interested

    It’s never too early to encourage children to love to make and appreciate music. read more »
  • Festive recipes for hosting an inclusive holiday gathering

    2 delicious recipes for you to try

    Memories made and recipes shared are the trademarks of a successful holiday gathering, and this year, you can host your way to a practically perfect party with delicious dishes that resonate with the flavors of the season. read more »