Hot Topics     Home and Family    

Resources for parents, educators and coaches on bullying prevention and mental health

From the Choose Kindness Project

bullying prevention and mental health resources

The Choose Kindness Project — an alliance of the nation's leading nonprofit organizations that champion bullying prevention, intentional inclusion and youth mental wellness — unveiled first-of-its-kind resources to bring parents, educators and coaches together to help support youth facing bullying. Today, parents and other caring adults are struggling to support kids who face bullying and feelings of isolation amid a youth mental health crisis. The Parent Playbooks detail proactive steps caring adults can take with their kids to address bullying, while helping to build a culture of kindness, empathy and upstanding. The companion Educator and Coach Toolkit, contains educator-family communication tools, as well as a thoughtfully-curated selection of actionable resources.

According to The Choose Kindness Project survey conducted by Ipsos, of the teens surveyed who say they have been bullied, 65% say bullying has had an impact on their mental health and confidence, while nearly one in three parents do not feel they have the resources to deal with bullying issues. At the same time, 82% of parents turn to the school as the first place to seek resources and help if their child is bullied or accused of bullying. These new resources, which offer tips and conversation guides, are aimed at helping caring adults work together in addressing these difficult issues.

Developed by The Center for Scholars & Storytellers at UCLA and leading subject-matter experts, the Parent Playbooks include three primary topic areas, titled "What to Do When Your Child is Bullied," "What to Do if Your Child is Bullying Other Kids," and "How to Build a Culture of Kindness, Empathy and Upstanding with Kids Affected by Bullying." 

"From our research, there's nothing else on the market that is as intersectional and comprehensive as these three playbooks," says Dr. Yalda T. Uhls, founder of The Center for Scholars & Storytellers at UCLA, who worked in partnership with The Choose Kindness Project. "While there are countless one-off parenting resources from credible sources, The Choose Kindness Project tasked the nation's leading experts on all things bullying, mental health and child wellness to help create succinct and clear recommendations for parents to guide them through difficult situations and conversations about bullying."

Launching in tandem is the Educator and Coach Toolkit, web-based resources that help educators and coaches engage families in a way that communicates care, affirms common ground and paves a clear path forward. The toolkit was designed with the support of the College Football Playoff (CFP) Foundation's Extra Yard for Teachers program, the Walton Family Foundation and informed by some of the nation's leading teachers, counselors and school leaders. It provides actionable tools that help educators and youth coaches in the areas of understanding bullying, responding to bullying, mental wellness and cyberbullying.

"It's our mission to provide educators with access to resources they need in order to better prepare their students for success," said Britton Banowsky, Executive Director of the CFP Foundation. "Considering the many challenges educators already face, we are grateful that the Walton Family Foundation and the Choose Kindness Project have made it possible to provide a thoughtfully curated and easy-to-use toolkit so that educators and families can support students."

More than one third of teens reported they have been bullied in the past year, according to The Choose Kindness Project Survey, with significantly higher rates for some groups. The survey also found that bullying happens in different places, but respondents most frequently report incidents at school. Given these alarming statistics, the Educator and Coach promotional kit is being distributed to 1,000 schools across the country in advance of the new school year as well as being available online.

The Choose Kindness Project is an alliance of the nation's leading nonprofit organizations that champion three major issue areas affecting children and teens: bullying prevention, intentional inclusion and youth mental wellness. Guided by the 20+ members of the alliance and supported by Entertainment Industry Foundation, The Choose Kindness Project is dedicated to inspiring a more inclusive world where all young people feel empowered to be themselves and feel safe to create the futures they imagine. To learn more visit

The Choose Kindness Project is a campaign of the Entertainment Industry Foundation (EIF), a 501(c)(3) tax-exempt organization. EIF is a Charity Navigator 4-Star Charity that meets all 20 BBB Charity Standards and carries the Candid Platinum Seal of Transparency. Visit and follow @eifoundation to learn more.

The Center for Scholars & Storytellers (CSS) is the only youth-centered organization that bridges the gap between social science research and media creation to help storytellers better reflect the lived experiences of adolescents. We bring together the academic and creative communities to unlock the power of storytelling to help the next generation thrive and grow. Our primary aim is to support content creators who are working toward changing entrenched cultural narratives around the key issues of diversity, equity, inclusion, mental health, and inequality. CSS is affiliated with UCLA through the faculty appointment of our founder, Dr. Yalda T. Uhls, in the Psychology Department, one of the highest-ranked in the world, and we have more than 100 academic collaborators working with us from universities around the world. You can learn more about our work at

The CFP Foundation is the community-engagement arm of the College Football Playoff, supporting education across the country. The CFP Foundation's primary cause platform, Extra Yard for Teachers, is dedicated to elevating the teaching profession by inspiring and empowering teachers in four focus areas: resources, recognition, recruitment, and professional development. The CFP Foundation utilizes multiple partnerships to execute its initiatives and support positive educational outcomes. To learn more, visit and follow Extra Yard for Teachers (@CFPExtraYard) on social media.

Other articles by HVP News Reporters

  • Understanding 'Warning Strokes'

    What to expect if you experience stroke symptoms, even if they disappear

    Diagnosing a transient ischemic attack (TIA), sometimes called a “warning stroke,” can be challenging because symptoms often disappear within an hour. However, it’s important to seek emergency assessment to help prevent a full-blown stroke. read more »
  • Managing your family's year-round health

    Protect everyone from infectious diseases

    According to the Centers for Disease Control and Prevention (CDC), vaccines help create protective antibodies that fight off infections. read more »
  • What to know about Pulmonary Arterial Hypertension

    treatment can help control symptoms and improve quality of life

    Each year, an estimated 500-1,000 people nationwide are diagnosed with pulmonary arterial hypertension (PAH). While there’s currently no cure, treatment can help control symptoms and improve quality of life. read more »
  • Bring back family bonding this fall

    3 ways to free up busy schedules to spend time with loved ones

    Busy fall schedules often leave little time for the things that matter most – sharing special moments with those you love. This year, as time seems to speed up during another school year, making family bonding a priority in your household can start with a few simple tricks. read more »
  • Top tips for a more organized kitchen

    Save time and money

    Better organization in the kitchen means spending less time searching for the right ingredient or tool so you can have more time for savoring meals with family and friends, and more time for personal pursuits. read more »
  • 6 small, kind gestures to make a big impact each day

    Performing acts of kindness improves individual well-being

    Everywhere you look, you can see moments of kindness. From a friend sending a thoughtful text message to a stranger holding the bus for someone running late or a person paying for someone else’s coffee, acts of kindness happen every day. read more »
  • Keeping babies safe

    Tips to help prevent some of the biggest dangers

    Tips to help prevent some of the biggest dangers for babies include safe sleeping habits, product recalls, baby proofing & car safety read more »
  • Tips to get tour student prepped for college entrance exams

    Help get your teen ready

    Is the SAT or ACT on the horizon for your high schooler? A lot of emphasis is placed on college entrance exams, and your child may be anxious about their scores. read more »
  • More than two-thirds of Americans plan to get a flu shot this season

    CVS Pharmacy® and MinuteClinic® encourage consumers to get an annual flu shot and stay up to date on routine vaccinations

    CVS Health® (NYSE: CVS) is prepared to meet patients' vaccination and other preventive health care needs as flu season approaches. CVS Pharmacy® and MinuteClinic® are offering the annual flu vaccine at locations nationwide. CVS Pharmacy is also offering the new respiratory syncytial virus (RSV) vaccine, which has been approved for adults ages 60 and up. read more »
  • 10 phrases to say to children every day

    Instill valuable life skills and boost their self-esteem

    As parents, you play a pivotal role in shaping your child’s character, confidence, and overall development. Every interaction is an opportunity to instill valuable life skills and boost their self-esteem. read more »