Black fathers are present in caring for their families but too often, media
and culture do not convey this truth. According to a new research study
commissioned by Dove Men+Care, less than half of Black fathers believe
social media, mainstream media, and popular culture portray Black fatherhood
accurately1.
As a brand committed to fighting against the stereotypes that negatively
impact men, this Father's Day, Dove Men+Care is launching #CelebrateBlackDads,
a social media initiative that will amplify the pages and content of Black
fathers, encouraging people nationwide to add these fathers to their feeds and
find inspiration in the care they show. This is an evolution of the
brand's ongoing Commit to C.A.R.E. (Care About Racial Equity) Now initiative
that first launched in 2020.
Through these efforts, we are partnering with leading voices like GRAMMY
Award nominated, multi-platinum country musician star Jimmie Allen,
longtime Dove Men+Care partner and influencer Beleaf in Fatherhood (Glen
Henry), and Black fatherhood network The Dad Gang to launch
this initiative. Dove Men+Care is highlighting the content of various dads and
content creators so their love, care, and presence for their families can be
seen by the world.
"All caring fathers deserve to be seen, respected, and
celebrated," said Carlos Gil, Global Brand Vice President of Dove
Men+Care. "We know how important a dad's care is, and the transformational
effect that care has on everyone around them. But too often, the care that
Black fathers have for their kids and family is not seen or celebrated. It felt
incredibly important to help break down the barriers that limit who is seeing
the true stories of these fathers. As part of our ongoing mission to Commit to
C.A.R.E. Now, we are dedicated to changing the way the world sees Black
fatherhood."
We encourage everyone to join us in these efforts. Visit DoveMenCare.com/CelebrateBlackDads to learn more
about our work and who you can add to your feed to learn more and share your
own content by tagging #CelebrateBlackDads on social.
About Dove Men+Care
Dove Men+Care is the first range of products from Dove developed specially
for men. Manufactured by Unilever, the line includes the #1 dermatologist
recommended body wash. Launched in 2010, Dove Men+Care is the fastest growing
men's grooming brand in the world and the portfolio includes bars, body washes,
face care, anti-perspirant/deodorants, and hair care, which are available
nationwide in food, drug, and mass outlet stores.
Since launching, Dove Men+Care has also been dedicated to debunking the
stereotypes of how men around the world care for themselves and others. The
brand is on a mission to inspire every man to experience the transformative
effects of care and has focused on making that a reality through cultural
initiatives, legislative action and community engagement. Learn more at
DoveMenCare.com.
About The Dad Gang
The Dad Gang is an organization committed to building community amongst
Black fathers globally. They have worked to create a safe space for Black men
to find camaraderie, support, and turn up a few times a year. They are
dedicated to defying stereotypes, shattering myths and celebrating Black
fatherhood every day. Through their work, social content and community events,
they encourage, teach, support and share tips that can help all fathers become
better dads. Though marred by a racially driven and media amplified stigma that
has led the world to perceive Black fathers as widely missing in action,
inactive or simply unfit parents, the Dad Gang is committed to highlighting how
the community thrives.
About Unilever North America
Unilever is one of the world's leading suppliers of Beauty & Personal Care,
Home Care, and Foods & Refreshment products, with sales in over 190
countries and products used by 3.4 billion people every day. We have 148,000
employees and generated sales of €52.4 billion in 2021. Over half of our
footprint is in developing and emerging markets. We have around 400 brands
found in homes all over the world – including iconic brands like Dove, Knorr,
Hellmann's, Magnum, Axe, Ben & Jerry's, Degree, Seventh Generation, St.
Ives, Suave, TRESemmé, and Vaseline.
Our vision is to be the global leader in sustainable business and to
demonstrate how our purpose-led, future-fit business model drives superior
performance. We have a long tradition of being a progressive, responsible
business. It goes back to the days of our founder William Lever, who launched
the world's first purposeful brand, Sunlight Soap, more than 100 years ago, and
it's at the heart of how we run our company today.
The Unilever Compass, our sustainable business strategy, is set out to help
us deliver superior performance and drive sustainable and responsible growth,
while:
- improving
the health of the planet;
- improving
people's health, confidence and wellbeing; and
- contributing
to a fairer and more socially inclusive world.
While there is still more to do, in the past year we're proud to have
achieved sector leadership in S&P's Dow Jones Sustainability Index, 'Triple
A' status in CDP's Climate, Water and Forest benchmarks, and to be named as the
top ranked company in the GlobeScan/SustainAbility Sustainability Leaders
survey for the eleventh consecutive year.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
For more information on Unilever Canada and its brands visit: www.unilever.ca
About the survey
This survey was conducted by Edelman Data & Intelligence (DXI), a global
research, analytics, and data consultancy, on behalf of Dove Men+Care. The
survey is based on the response of 2,000 US adults aged 18 and over, nationally
representative of the US online population in terms of age, gender, region and
race & ethnicity, as well as an oversample of 500 Black fathers. Fieldwork
was conducted online, in English, between May 20 – May 30. The margin of
error is +/-2.2% at the 95% confidence level for the sample of US adults, and
+/-4.4% at the 95% confidence level for the oversample of Black fathers.
- This
survey of 2,000 US adults and 500 Black Fathers was conducted by Edelman
DXI, on behalf of Dove Men+Care, between May 20-30, 2022
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