Mom takes breastfeeding challenge head-on



Entrepreneur and business coach Tu-Hien Le founds a company to help new moms

BeauGen Breast Pump Cushions

Entrepreneur and business coach Tu-Hien Le encountered a challenge faced by many new moms. She was unable to breastfeed and had a painful experience with pumping. Her community of thousands of Facebook moms was a trustworthy source of support. They also proved to be the case studies for what would become her first invention. She put her ear to the ground and listened to what these moms needed.
  
Tu-Hien realized she could provide a solution by devising a better way to pump with breast pump cushions. Much of the discomfort when pumping is caused by the friction between the rigid plastic flange and sensitive breast tissue. Her concept would change that and eliminate the unnecessary pain. Her family uprooted from their New York City home for Florida with baby in arms for a new start and a business idea that was slowly developing.
 
When the Kickstarter campaign surpassed expectations, Tu-Hien knew she was on to something. She worked endlessly with local manufacturers to develop over 40 prototypes that ended up being the flagship product, the Breast Pump Cushions. Finally, moms can have a comfortable breast-pumping experience!

READ MORE: The 4 most common breastfeeding questions
  
BeauGen Breast Pump Cushions are soft, flexible, reduce friction and fit most pump flanges. The all-mom brand worked with health professionals and moms around the U.S. to develop this breakthrough and liberating product. Tu-Hien is constantly innovating and improving on the design features. She also mentors future women entrepreneurs on how to develop and build their own brands.
  
“I started BeauGen from an idea in my dining room which has now grown to a seven-figure e-commerce business,” said Tu-Hien. “Throughout my journey in building a BeauGen, I remained customer-focused and always strived to improve the product and customer experience. Additionally, I’ve learned from mentors, coaches, and taking action. Now I want to connect with other mom entrepreneurs to pass along this valuable knowledge so they can achieve success in their business while also raising a family.”
  
Listen to Tu-Hien's Express Yourself podcast about how pumping doesn’t need to suck! She continues to be an inspiration to women for breast pumping and beyond. She’s been published in numerous outlets and is a beautiful example of female entrepreneurship. Visit BeauGen's blog page here.
  
About BeauGen: Founded by Tu-Hien Le, BeauGen is a woman and minority-owned brand that offers moms a soft and stretchy breast pump cushion designed to provide comfort and a better fit while pumping. Follow them on Instagram @beaugenmom.



Other articles by HVP monthly articles


  • Exercise together for fun and good health

    Make it seem like play and your kids will jump on board

    The family that exercises together stays healthier together. However, in order to successfully engage the whole family, it helps to make exercise fun by incorporating other activities into your routine. read more »
  • The art of setting consequences

    An indispensable tool for parents-if it’s used properly

    We can usually get our kids to behave by giving logical consequences for misbehavior. This article suggests three important steps to take to make it word. read more »
  • Visit Washington’s Headquarters

    Enjoy the views while kids get to run and play

    Seasonal changes also bring about changes at Washington’s Headquarters State Historic Site. The last day of extended hours for 2020, Wednesdays through Sundays, will be Saturday, October 31st. Beginning Friday, November 6th, the site’s Fall/Winter hours will be in effect, Fridays and Saturdays, 11am until 3pm by reservation. read more »
  • 17-year-old activist makes a difference

    Greta Thunberg is praised by the NEA for being a‘Rabble Rouser’

    “We deserve a safe future. And we demand a safe future,” Greta Thunberg said at the Global Climate Strike in New York last year. “Is that really too much to ask?” NEA recognized this young activist as a leader. read more »
  • Honor diversity; celebrate tolerance

    Show your kids how accepting others benefits everyone

    Ways to embrace differences in recognition of black history month read more »
  • Hey kids, play with your food!

    Show kids how fun veggies can be

    According to the Journal of Nutrition Education and Behavior, ninety percent of kids don’t eat the recommended amount of vegetables each day. To help get more kids on board with healthy eating, it’s important to show them how fun veggies can be. read more »
  • Homework Survival Guide

    Start the school year ready for success

    Helping your child with homework can be a fun learning experience or a minefield. Having a plan up front can help minimize stress and tears for your child and wear and tear on you! read more »
  • Cooking with kids with help from the Hudson Valley's CIA

    Easy instructions for decorating cupcakes

    Chef Kate Cavotti, an instructor at The Culinary Institute of America, has some great ideas about how you can utilize things you already have around the house to make personalized decorations out of basic fondant. read more »
  • Doctors say babies and toddlers should learn from play, not TV

    American Academy of Pediatrics recommends shorter TV and screen time

    The temptation to rely on media screens to entertain babies and toddlers is more appealing than ever, with screens surrounding families at home, in the car, and even at the grocery store. Learn why it's not a good idea. read more »
  • Activities to Bolster Self-Esteem and Reduce Bullying

    Our libraries can help parents learn about self-esteem

    Bullying and cyberbullying are making headlines every day. Child behavior expert, Dr. Paul Schwartz says that a child's sense of self-esteem "significantly affects their emotional experiences as well as their future behavior and long-term psychological adjustment." read more »