Mom takes breastfeeding challenge head-on

Entrepreneur and business coach Tu-Hien Le founds a company to help new moms

BeauGen Breast Pump Cushions

Entrepreneur and business coach Tu-Hien Le encountered a challenge faced by many new moms. She was unable to breastfeed and had a painful experience with pumping. Her community of thousands of Facebook moms was a trustworthy source of support. They also proved to be the case studies for what would become her first invention. She put her ear to the ground and listened to what these moms needed.
Tu-Hien realized she could provide a solution by devising a better way to pump with breast pump cushions. Much of the discomfort when pumping is caused by the friction between the rigid plastic flange and sensitive breast tissue. Her concept would change that and eliminate the unnecessary pain. Her family uprooted from their New York City home for Florida with baby in arms for a new start and a business idea that was slowly developing.
When the Kickstarter campaign surpassed expectations, Tu-Hien knew she was on to something. She worked endlessly with local manufacturers to develop over 40 prototypes that ended up being the flagship product, the Breast Pump Cushions. Finally, moms can have a comfortable breast-pumping experience!

READ MORE: The 4 most common breastfeeding questions
BeauGen Breast Pump Cushions are soft, flexible, reduce friction and fit most pump flanges. The all-mom brand worked with health professionals and moms around the U.S. to develop this breakthrough and liberating product. Tu-Hien is constantly innovating and improving on the design features. She also mentors future women entrepreneurs on how to develop and build their own brands.
“I started BeauGen from an idea in my dining room which has now grown to a seven-figure e-commerce business,” said Tu-Hien. “Throughout my journey in building a BeauGen, I remained customer-focused and always strived to improve the product and customer experience. Additionally, I’ve learned from mentors, coaches, and taking action. Now I want to connect with other mom entrepreneurs to pass along this valuable knowledge so they can achieve success in their business while also raising a family.”
Listen to Tu-Hien's Express Yourself podcast about how pumping doesn’t need to suck! She continues to be an inspiration to women for breast pumping and beyond. She’s been published in numerous outlets and is a beautiful example of female entrepreneurship. Visit BeauGen's blog page here.
About BeauGen: Founded by Tu-Hien Le, BeauGen is a woman and minority-owned brand that offers moms a soft and stretchy breast pump cushion designed to provide comfort and a better fit while pumping. Follow them on Instagram @beaugenmom.

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