The secrets to getting good results from online and print promotion.

If you are interested in creating print and online advertising that works, review the two promotional resources below and begin getting readers through your front door.

The question to ask is, How do you know what to include in your ad to make sure it works?

First, I suggest that what ever you do, stick to it for a while to measure effectiveness. I am assuming that you have chosen Hudson Valley Parent magazine because you are interested in reaching those moms who live in the mid-Hudson Valley. That said, be sure that during the campaign you have tools for monitoring and measuring response. After the ads have run for a while (two to three months) review the response and modify your ads accordingly.

Now that you are ready to get started, work with your sales representative as you review the publication below. This publication offers some basic suggestions to follow when developing both a print and online campaigns.